Is media pitching via telephone a lost art? What mindset, skills, and resources do PR professionals need so that a journalist takes their call (especially the first time) and writes their story? To get you thinking, our tip sheet lists ten tips for success, but your experiences and ideas are what really count.

The interview is the closest thing to a high-wire act in PR. Most people know it takes practice to deliver sharp, engaging interviews to traditional radio, satellite radio, and podcast audiences. Do you agree that a key survival skill for you and your spokespeople is a sense of humor? We’ll share our radio broadcast tip sheet. Could you share your most memorable experiences?

Generating conversations among target audience members, long a goal of marketers, takes new shape in the online world. Does PR “own” this, or are marketing generalists taking the lead in your organization? Which knowledge bases and resources make the difference between high-energy conversations and a deafening silence? We’ve done a bit of research – read about it in the white paper- and are experimenting ourselves, but hope everyone can learn more from your comments.

In the digital age, PR professionals face stricter enforcement on how they may use press clippings. Is this issue on your radar? Have you made any changes to your workflow to ensure you won’t run afoul of copyright? We are curious about your ideas, so please share them. Our thoughts are here in this white paper for anyone who is interested.

Press announcements, multimedia announcements, podcasts, online video: Which are you using and finding productive? Once you’ve created the communication vehicle, how are you getting the messages to your influencers? We know a thing or two about media lists, and you are welcome to read all about it in the white paper. But as you are the real expert in the latest ways of spreading the news, please dish!